Mt. Rainier Freedom Sleeve Tee

Worst Breath in the World

D.S. Dundee Diamond Dot Short Sleeve Shirt
Article Comments Related Items

Share This

Comments

What's worse than having bad breath? Getting publicly humiliated for it. Advertising agency Ogilvy & Mather Paris has honed in on that truth and used it as the centrepiece for this brilliant ad for Tic Tac France.

Flash-mobs are now a thing of the past but Ogilvy & Mather Paris has found a way to re-contextualize its use, to shocking effect. As a seemingly innocent civilian asks his fellow citizen for information and/or directions, everyone in the vicinity faints. After a short moment of honest confusion on the part of the helpful citizen, it's revealed that the whole thing is just a playful way of communicating the nasty effects of bad breath.

Watch and enjoy!
More Info - Ogilvy
Source - @fimpen
Greg Washington Headshot
Posted By Greg Washington Staff

Please read our Blogging Guidelines before republishing this content.

Tags France, Ogilvy & Mathers

Recommended Reading

   
  • Take the piss test Advertising

    Take the piss test

    Have you ever been standing at a line of urinals alone and ready to go, and then someone comes in and takes up residence right beside you? Couldn’t piss right? Well, this is kind of like that… but from the future.

    78 weeks ago / 3,006 views
  • American Apparel gets a bit cheeky in LA, again Advertising

    American Apparel gets a bit cheeky in LA, again

    It’s not surprising that with Sasha Gray and Terry Richardson in their advertising roster that American Apparel would never dare disappoint us; and his new billboard antic is far from disappointing.

    79 weeks ago / 1,839 views
  • It's about time someone digitized the health care system Advertising

    It's about time someone digitized the health care system

    Agent Smith has made his return to the Matrix, except this time it's GE, not Neo, who is part of the picture.

    80 weeks ago / 1,220 views
  • The Last Great (Burger) Stand Advertising

    The Last Great (Burger) Stand

    The worst thing about fast food ads is the way they cram cliché after cliché of suburban life down our throats. And yet, we swallow anyway. Instead, Fatburger has decided to have a little fun with their message and our recent zombie obsession.

    81 weeks ago / 1,223 views
  • A funny commentary on social smokers Advertising

    A funny commentary on social smokers

    For the record, if during initial conversations you come across the infamous "5 seconds of silence", then perhaps you should push out the best ice breaker known to man – the fart.

    82 weeks ago / 1,185 views
  • adidas and RGIII reminds us why yesterdays news doesn't matter Advertising

    adidas and RGIII reminds us why yesterdays news doesn't matter

    Adidas commissioned 180LA, a creative advertising agency, to create a campaign revolving around their new Impact Camo Collection starring NFL rookie phenom Robert Griffin III (RGIII).

    87 weeks ago / 1,172 views

© 2005-2014 Inquiringmind Corp. Inqmind. All rights reserved