—What's worse than having bad breath? Getting publicly humiliated for it. Advertising agency Ogilvy & Mather Paris has honed in on that truth and used it as the centrepiece for this brilliant ad for Tic Tac France.
Flash-mobs are now a thing of the past but Ogilvy & Mather Paris has found a way to re-contextualize its use, to shocking effect. As a seemingly innocent civilian asks his fellow citizen for information and/or directions, everyone in the vicinity faints. After a short moment of honest confusion on the part of the helpful citizen, it's revealed that the whole thing is just a playful way of communicating the nasty effects of bad breath.
Have you ever been standing at a line of urinals alone and ready to go, and then someone comes in and takes up residence right beside you? Couldn’t piss right? Well, this is kind of like that… but from the future.
The worst thing about fast food ads is the way they cram cliché after cliché of suburban life down our throats. And yet, we swallow anyway. Instead, Fatburger has decided to have a little fun with their message and our recent zombie obsession.