In this instance, the direction of the video actually captures your eyes before your ears. It’s not until the end of the clip that you realize the dubstep-centered producer/DJ has a mean record on his hands. The ever popular Soundcloud interface was the actual inspiration behind the concept of this video. Since Benga’s team had sent the video (via Soundcloud) over to "Us" who thought it would be interesting to replicate the familiar sound wave format and create their own interpretation. After using a total of 965 records the end result was the video for “I Will Never Change."
For a behind the scenes look at the project, make sure to check it out on the design studio's website.